CEO Diane Johnson of Descriptive Video Works Inc. saw an opportunity to provide TV services for those who are visually-impaired. Her company provides video and audio descriptions with quality narration and production. For example, DV “plays on top of a show’s pre-programmed audio. “As a sighted person, we don’t realize all the nuances that might be missed on screen,” she says. “We might describe a scene by saying that a woman is wearing a red blouse, but what’s more important is that a woman is wearing a red blouse and has her back to the door.”” (Source: BC Business Article)
Diane is a successful entrepreneur because she took something as simple as TV and innovated it into a new product that is unseen and as as result, also created an entire new market with it. Her company has created a speed of wealth and experienced tremendous growth in the past year, with revenues increasing by 38 per cent and gross margin by 43 per cent.
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