Category: Positioning Buisness

Tim Goes Global

Targeting its neighbor, Tim Hortons’ chief executive Marc Caira told investors that its first expansion would be to the States and the Middle East. Hoping to create a economic space for the beloved Canadian pit stop.

With its recent expansion to the United States, Tim Hortons looks to expand

Despite the promising plan, Tim Hortons is still in the back seat in terms of technology.Starbucks and their introduction of their mobile application, 11% of sales have come through with this application. As the leader of coffee served in Canadian businesses, it will soon need to create a competitive edge with its rival. One idea is to recapture the “youths” in their customer profiles as Tim Hortons lacks desperately needed customization into their drinks.

Canadian coffee chain Tim Hortons takes on America

With such an upheaval in the coffee industry, as a proud Canadian I believe that the expansion to the United States will be a successful journey. This opinion comes from a distinct differentiation it has to its competitors. By coupling its coffee with more than the simple doughnut or french pastry, the compliment of a hearty meal and cheap homogeneous product is what really made this company successful. In regards for Tim Horton’s hopes to expansion, I believe that although their market may be overcrowded and competitive, there is always room for a Timbit.

Reference:

http://www.huffingtonpost.ca/2013/11/08/tim-hortons-profit_n_4232278.html?ir=Canada+Business

Positioning Buisness

Netflix Coming To You

Recently, Netflix has become a hot topic in class because of its success due to its flexible choices in expansion. In the classroom, the students came into a consensus that the most convincing means of expansion should be focused on striking partnerships with existing cable companies. Whether it be adding value propositions, changing existing strategies, or moving into a different position in marketing, Netflix has the opportunity to reach everywhere. It seems like many other people think the same way; Peter Csathy, the CEO of Manatt Digital Media Ventures wrote an article about the top 5 reasons why this expansion should happen. Coincidentally, many of his points intersect with the ideas that COMM 101 had to offer.

Top Reasons (summarized in own words) :

Netflix is everywhere: Like what our class has brought up, many users have readily accessible forms to the Netflix program, including their DVRs, DVD players, or even gaming consoles. By adding it to cable boxes, it just seems like the right thing to do.
Offer a better User Experience: Much like the aforementioned point, it simply makes it more convenient for users and allows the possibility to an integrated billing system.
All the Shows: We mentioned that Netflix has its own programming like House of Cards, Orange is the New Black, and the reinstated version of Arrested Development. Now if they were to partner with existing cable companies users would no longer have to switch between programs to find their favorite shows.
Making everyone happy: With Netflix incorporated it will being more overall attention to both companies translating for more viewers. If you are the cable box companies that results in advertisements becoming more valuable, and for Netflix it would simply attract more subscribers.
The Quality: Adding Netflix to the bunch gives customers a reason to upgrade into a premium package and to get the best of both shows.

With the limited time in class we never really got to explore these options and provide a strong researched argument. With the help of this article we really get to see how the different aspects of business that we have learned become tools that we can incorporate when providing managerial advice.

Reference:

Check out the original article at :

http://www.huffingtonpost.com/peter-csathy/netflix-cable-tv_b_4142086.html?utm_hp_ref=canada-business&ir=Canada%20Business

Positioning Buisness

Wingman For Hire

As the world’s population gets larger and larger has it become harder to find true love? If you think so, you may become Thomas Edward’s next client. Having studied different business models and how each company strives, a small section is dedicated to nice companies – businesses that thrive off a very small audience looking for a specific product. Thomas Edward’s “Wingman for Hire” has done just that.

Currently, dating services has generated billions of dollars in revenue, but this one takes it to a new extreme. Founded back in 2009, he came up with this idea when a random man asked him to walk over to a woman and make an introduction, and if he was successful the man would buy him a weeks worth of drinks. Through this encounter he decided to make a business that would specialize in coaching men to learn to become sociable, attain confidence, and experience life from a different perspective.

Now Thomas is a professional wingman who gives real-time coaching to his clients. Having a 95% filter for his clients, he goes in detail about their social environment and dating history. He has been with 300 clients and gets paid roughly $125 per hour to teach people how to socialize in a bar.

In my opinion I think that what Edward has done has embodied the many aspects, values, and goals that young businessmen have. He was able to define a market for a group of people that no other competitor has ever though of. Through his curiosity to go to unexplored market territory he has his own niche where his company can not only survive but expand. With this new idea, the billion dollar dating industry may see natural reform within my life time!

References:

http://www.businessinsider.com/thomas-edwards-professional-wingman-2012-1