As Samsung and Apple have been growing market shares in the international cellular device industry, many other firms have been suffering- one such as the Taiwanese manufacture of smartphones: HTC corporation.

Recently, HTC posted its first ever quarterly loss of T$3.5 billion ($120 million). The chairwomen, Wang, said that although the fourth quarter will be the “biggest challenge,” they still wish to increase their market shares by bringing out their new product HTC One which is promoted by Robert Downey Jr.  In other words, the goal of this new product is to change the consumers’ perception of HTC in hopes of gaining new market shares.

However, many such as Reuters believe that HTC is “underscoring a dramatic decline for a company which boasts award-winning smartphones but has failed to develop a durable brand image,” and that the “prospects of a recovery continue to remain weak.” Personally, I too believe that HTC lack in advertising and should spend more money in marketing their products to the public. Since it is already an award-winning smartphone, it can easily persuade a large amount of people into purchasing the phones, which would eventually lead to a growth in market shares in the international cell phone industry.

Works Cited:

http://www.bbc.co.uk/news/business-24393975

http://www.bloomberg.com/news/2013-10-06/htc-chairwoman-says-fourth-quarter-will-be-biggest-challenge-.html

Tesla Motors, an American based electric vehicle company, has been growing in popularity and market shares since the first quarter of 2013. It was not only the first car company to develop an appealing yet environmentally friendly car, but it was also the first to aim at making the prices of electric cars to be cheaper, thus more affordable for the general public.

Yet on October 1st, the Model S ,one of Tesla’s cars, was caught on fire due to a collusion with a large metal object in the middle of the road, causing significant damage to the vehicle. This caused Tesla’s stocks to fall 6.2% only within a day. The Chief Executive of  Tesla, however, states “For consumers concerned about fire risk, there should be absolutely zero doubt that it is safer to power a car with a battery.” And despite of this accident, most people still believe it is a highly uncommon occurrence, such that the Jefferies analyst, Elaine Kwei, states in her report, “The company’s track record of innovation and groundbreaking products gives us confidence in the execution of future vehicles,” and that she believes “the Model S is still considered safer than conventional vehicles.”

Works Cited:

http://www.businessinsider.com/jefferies-raises-tesla-price-target-2013-10#ixzz2h6nyWm4v

http://www.businessinsider.com/tesla-is-tanking-2013-10