HTC reports first ever quarterly loss

As Samsung and Apple have been growing market shares in the international cellular device industry, many other firms have been suffering- one such as the Taiwanese manufacture of smartphones: HTC corporation.

Recently, HTC posted its first ever quarterly loss of T$3.5 billion ($120 million). The chairwomen, Wang, said that although the fourth quarter will be the “biggest challenge,” they still wish to increase their market shares by bringing out their new product HTC One which is promoted by Robert Downey Jr. In other words, the goal of this new product is to change the consumers’ perception of HTC in hopes of gaining new market shares.

However, many such as Reuters believe that HTC is “underscoring a dramatic decline for a company which boasts award-winning smartphones but has failed to develop a durable brand image,” and that the “prospects of a recovery continue to remain weak.” Personally, I too believe that HTC lack in advertising and should spend more money in marketing their products to the public. Since it is already an award-winning smartphone, it can easily persuade a large amount of people into purchasing the phones, which would eventually lead to a growth in market shares in the international cell phone industry.

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