In assignment 3, our team evaluated the current marketing mix of Club Penguin and provided recommendations in a video form. Not only we needed to communicate our ideas effectively and accurately, we were also required to communicate the idea through a 7 minute long video. By completing this assignment, I have gained much more respect for the post production of a film. The process was very time consuming and requires attention to detail. More importantly, it was subjected to a time limit which made it more difficult to effectively deliver our message to the audience. I also noticed the importance of having a background music as it sets the pace and mood of the whole video.

In this assignment, I surprised myself by taking the work of editing the group video and finishing it. Like many other people, I did not have any video editing experiences. As a result, I was clueless in the beginning. However as I started exploring the film making software and planning the structure of the video, I gradually gained a better and clearer vision of what our video could look like. Although the process was long and painful, I enjoyed the finished product very much. I learned to take extra work and followed through my commitment to my team.

There are still flaws in our video that I would do differently next time. For stance, I find that part A was very wordy, especially the positioning part. This was due to the time constraint on the video length. We could definitely have better structured our presentation to meet this constraint without compromising the quality of our presentation.

Overall I enjoyed assignment 3. And I appreciated my teammates’ hard work and contribution.