Advertising is simple: Tell buyers the worth of the goods and services in a persuasive language—- and make them reach into the pocket. Advertisements play a great roll in marketing, I think, however some of them do have ethical issues as they are given to the public.

It is too easy for marketing people to design a “good, effective” advertisement which, probably not all based on truth…..Because the way people get those information is so wide. Buyers saw, hear, smell and even been insinuated before buying the product—–too much to regulate the selling side. It’s more about psychology, then a simple legal problem.

1. Misleading:

EasyTone Shoes

This shoe company was forced to refund more than $25 million in purchases because of misleading buyers in ads.The ads claimed that laboratory tests had found that Tone shoes were “proven to work your hamstrings and calves up to 11% harder and tone your butt up to 28% more than regular sneakers … just by walking!” Apparently, the special uneven sole of the shoe forced you to use more muscles when you moved. Later, an investigation found that the only thing that EasyTone shoes actually did was make it uncomfortable to walk.

2.What is promise is not in the performance of the product:

In minutes?hours? or never?