As the article indicates, Samsung is now been very confident about its growth rate. The competitive advantages of Samsung attribute to its clear and insightful positioning.
First, at the time of information overload, Samsung gets into consumers’ mind with strong image and advertising. The names of the products affect consumers ‘perception on the product. For example, Galaxy delivers a sense of infinite and fancy. Notes directly tells the size of screen and its handwriting function.
Secondly, Samsung is doing quite well on segmentation and targeting. It targets both low and high-end segment of the market, catering to different purchasing powers. Therefore, Samsung not only sells top-end products like Galaxy4, but also seizes the growth opportunities in emerging markets, which is the key to overall success of their business. At this point, Samsung’s biggest rival, Apple, is mainly focuses on high-income consumers. However, Apple found out the weakness and launched iphone5c which costs much lower than iphone5s.
Also, Samsung stands out the points of difference. Samsung said that it is planning to launch handsets with curved displays and a smart watch, the Galaxy Gear. Though their credibility is still questionable, Samsung is on the way of exploiting distinctiveness.
