Thomas Cook, the world’s oldest UK-based travel business, is now encountering the losses caused by a general fall in tourism numbers as a result of the global recession. The company was also saddled with debts of more than £1bn. Harriet Green, the chief executive of Thomas Cook, is trying to rally the company by multiple ways.
According to Ms.Green, enterprise culture is of top priority of developing a company. Employees should be together as a team, supporting each other and giving their engagement. Furthermore, Ms.Green modifies her style and attitude towards management to improve her leadership.
Then, it comes to financial management. Ms.Green changed costs structure by managing our cash better and reducing cost. She moved the focus on internet-based sales rather than physical store, resulting in job losses.
Finally, Thomas Cook enlarges the market by adding new travel lines from Europe to East and Asia. On 7th October, the company began to offer outbound travel to Egypt and Lebanon. And it also plans to help Chinese and Korean customers to explore Europe.
In a nutshell, Ms.Green’s confidence is reasonable if all her improvement can be done properly.
Resource: http://www.bbc.co.uk/news/business-24328944