Nowadays, many internet-based business relies on information technology by using MIS and BTM, especially on-line shopping companies who have unified business and information technology decision-making.

Taobao.com online shopping would be a good example. It can track what kind of goods consumers have browsed. The management information system memorizes these record and the business technology management brings together all the available information and automatically make a list of useful information from which consumers can get help conveniently. Honestly, I click on the recommendation a lot and sometimes I can find the thing I want this way. It saves a lot of time for consumers to find what they want and brings sellers more sale volumes. With MIS and BTM, sellers can perform customer data tracking and inventory tracking easily. In this way, advertising and decision-making become effectively.

Taobao has a strong search engine. Interestingly, the names of products selling on Taobao are very long, because sellers try to comprise as much and specific as information in them. Therefore, when describing their desirables in the search engine, consumers are more likely to find right items. Overall, it is kind of customization service for consumers which does not exist when shopping in mall.

Also, consumers and sellers can talk through online chat software. If there is any question or delivery or product quality problems, consumers can contact sellers very quickly. This BTM, to a large extent provide both seller and consumer convenience.