On July 6th, 2013, Asiana Airlines Flight Boeing 777 plane crashed at San Francisco International Airport. This fatal accident has caused a substantial amount of people injured or even died. Besides the lost of people, the Asiana Airlines has experienced a large influence on its economy as the consequence of the incident.

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Considering  about the company’s market, there would certainly be influence on people’s mental aspect. South Korean has a small market as there were only a few places in the country require airplanes. Therefore the company expanded its market to other countries such as China and carried out transfer flights. While Chinese people beginning to trust the company; however, reports have shown that in the air crash, there were over half of passengers were Chinese (as shown in the table) (“Asiana airlines flight 214,” 2013).

As security assurance is the most essential part regarding to an airline, this incident has indeed caused the lack of trust among people despite the achievements Asiana Airlines made were great, which has led to a loss of passengers and a low attendance rate. In addition, its strong competitor Korean Air would potentially become a substitute as some groups of people intend to take transfer airlines through Korea in order to spend a lower price on tickets. In this case the Asiana Airlines is now facing a serious obstacle.

Source:

Asiana airlines flight 214. (2013, 10 06). Retrieved from http://en.wikipedia.org/wiki/Asiana_Airlines_Flight_214