Anyone watching the Super Bowl saw a great game and one of the greatest embarrassments in history: a power outage that halted play for a full half-hour.

                 Meanwhile, Oreo came up with an idea so brilliant- a tweet!

             “Power out? No problem,” the tweet read, along with a hastily put-together image of an advertising showing an Oreo and the terrific tag line, “You can still dunk in the dark.”

                The tweet caught fire, and as of this writing had been retweeted over 15,000 times. Volumes are being written about Oreo’s tweet during the blackout and rightfully so. With a single tweet, Oreo stole the Super Bowl. The tweet is overshadowing the fact that they also had a pretty good commercial themselves. The “Whisper Fight” was entertaining as people quietly “disagreed” on their favorite part of the Oreo – the cookie or the creme. The end featured a curious call to action asking the audience to follow on Instagram. Not the first social media platform you think of, but it worked. Oreo’s Instagram account went from 2,000 followers to 15,000 in a matter of seconds. As of this posting their account is over 48,000.

Source:

http://en.wikipedia.org/wiki/Super_Bowl_advertising

http://www.superbowl-commercials.org/

http://www.chicagobusiness.com/article/20130206/BLOGS08/130209861/why-oreos-super-bowl-ad-went-viral