It is easily to notice that the apple stores are always filled with people on the day before it releases the product. According to CBC news, Apple Inc. has striking selling record for its latest product, iPhone6s, which sold 130 million in the first three days. Based on the research, iPhone products occupied about 40 percent of the whole smartphone market share in UK in November, 2014. Actually, nowadays people have a lot of options of choosing a smartphone. So why does Apple succeed?
There is no doubt that people pay more attention on mobile privacy issue nowadays. For this reason, people are more willing to buy products from those companies which have good reputation and provide amazing services. As we know that Apple Inc. has a good corporate system, creative ideas and high-quality products. More importantly, if the company wants to be successful, it needs to get supports and earn confident from its customers. Apple Inc. does a good job on this part because it has already built connection with its customers and it always finds ways to firm the relationship between them.
I have used iPhone for a long time. As far as I am concerned, the IOS system is really clear and customer-friendly. Besides, the system is easy to use which means that you do not need to spend lots of time on learning the new functions. Furthermore, since iPhone is extremely popular, some people might just want to follow the trend.
“3 Apples that changed the world: the one that Eve ate, the one that fell on Newton’s head and the one that Steve built” (Various, on Twitter)
Apple sells record 13 million iPhones in initial 3 days of launch
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