Dell Inc. was found by Michael Dell in 1984. One of its amazing achievements shocks the whole world – creation of a 12 billion value in 13 years. Moreover, it is now one of the top 3 vendors in the world.
In today’s business world, some companies prefer to find the three parties to help them to sell their products because they support the idea that the more selling channels they find, the more products they sell. However, because the three parties want to earn more profits by selling other companies’ products, they always set a high price to consumers. To bring more opportunities to the company, some companies like Dell Inc. created a new business model, which sells products directly to customers.
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Actually, this new model benefits Dell Inc. a lot. Because of selling by itself, consumers can buy Dell’s products with the lowest price and this definitely gains customer loyalty. On the other way, Dell Inc. can know the preferences of their customers and the needs of the market by analyzing the data of its website. This can help them determine the direction of the market and update their products. Because of this, the demand of company will increase and it can get more profits.
Dell Inc. also have some other pioneering. Like Michael Dell says, “Every breakthrough business idea begins with solving a common problem. The bigger the problem, the bigger the opportunity. I discovered a big one when I took apart an IBM PC. I made two interesting discoveries: the components were all manufactured by other companies, and the system that retailed for $3,000 cost about $600 in parts.”
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