During this past month, my Facebook was bombarded by endless pictures of barcode-like images asking for people to ‘add them’. At first, I was quite confused thinking that everyone just switched their current phones to BlackBerry but everything made sense after I saw that the BBM app was the most downloaded app in both the Apple app store and the Android store.
Ever since the unexpected BBM launch into Apple and Android stores, there have been many thoughts and opinions floating around about BlackBerry potentially saving themselves from their current state. Some analysts say that the BBM has little to no correlation with the sales of current BlackBerry phones while others say that they gained over 20 million new users only weeks after release, which will indefinitely make BlackBerry more profitable.
Through my own personal experience in the last month I strongly believe that BlackBerry’s actions are headed towards the right direction. Considering their current state, they are only limited to a few risky options that can potentially bring themselves back into the competitive scene. Introducing the BBM App to Apple and Andriod markets allows the company to enter the same market as other popular mobile messaging apps like Snapchat and Twitter. However like those companies, they also technically make no revenue therefore BlackBerry has to figure out a way to turn their 20 million new users to “actual revenue”.
Works Cited:
http://news.cnet.com/8301-1035_3-57612359-94/bbm-and-its-quest-to-become-a-social-phenomenon/