The article is talking about LG’s innovation—its new smartphones with bendable OLED screens will be released later. This may be a good idea to launch new product after Apple’s 5S and 5C.

Even though the bendable OLED screens is the point of difference and flexible screens may play a big role in the future, however, it’s difficult to consider phones like the G Flex and Samsung’s Galaxy Round an effective application of the technology. There is nothing improved in its point of parity. The new product isn’t even trying to display it as an innovation that fundamentally enhances the smartphone experience. In other word, it is only produced for those who want to show up their new and special phone. However, most showing-up people will chasing after Apple, which is considered as the most fashionable technology company.

Considering the battle between LG and Samsung, in my opinion, Samsung will beat it because Samsung actually occupies 1/3 market share of the whole. Also, Samsung and Android gained a lot reputation during these years, which can enhance their brand identity thereby attracting many potential customers.

It is reported that Samsung is in a quiet push to make its Tizen operating system a part of the technology lexicon as familiar as Google’s Android or Apple’s IOS, which can make a greater difference that the mentioned bendable screens.

Source: LG’s innovation. By Yssa Romero.

https://blogs.ubc.ca/yssaromero/2013/10/08/lgs-innovation/

G Flex: hands-on with LG’s truly flexible phone. By Sam Byford on November 5, 2013 12:00 am

http://www.theverge.com/2013/11/5/5067186/lg-g-flex-curved-oled-smartphone-hands-on

Samsung Tizen OS touted as Android alternative. The Associated Press Posted: Nov 12, 2013 11:35 AM

http://www.cbc.ca/news/business/samsung-tizen-os-touted-as-android-alternative-1.2423682