Archive for October, 2011

J.C. Penney Introduces Wrapt Boutique, Encourages Impulse Buying

Thursday, October 6th, 2011

J.C. Penney is introducing a new in-store gift boutique called Wrapt Boutique, which features around 300 products, most being luxury goods that consumers can just grab and go. The boutique caters to hassled shoppers looking for easy gift purchases (ie: for Christmas). “Our customer is pressed for time. We wanted to pull it together for […]

Starbucks Offering Rewards Program (Finally!)

Wednesday, October 5th, 2011

Image source Starting yesterday (October 4), Starbucks’ new rewards program is in effect. Up until now, Starbucks has had no rewards program for loyal customers, which is surprising as many cafes and eateries nowadays have some sort of rewards program. Prior to this, Starbucks only had its “Starbucks card” program: you had to register a […]

RE: Goodbye, old brick of a phone…hello iPhone 5

Tuesday, October 4th, 2011

Read Barbara’s post here. Image source Apple has been building hype for their new phone that was scheduled to be unveiled this morning. Naturally, people assumed that the new product would be the iPhone 5, because what else could follow the iPhone 4? Apple underwhelmed the public with the release of the iPhone 4S, which […]

TOMS Shoes Versus Skechers “BOBS”

Tuesday, October 4th, 2011

TOMS shoes are extremely popular nowadays, especially among youths and also among adult women too. TOMS’ promise to its customers is that when you buy a pair of shoes, TOMS will donate another pair to a child in need, or as their slogan says, “One for One”. On the company website, the founder, Blake Mycoskie, […]

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