Marketing can be found everywhere in our daily life, and it is in different types. For me, I regard advertising as the most common issue in marketing and the most relevant issue that people are familiar with. Advertising is the first step of marketing as it promotes the products and services of an organization, then the public will get to know that organization or interested in the services it provides. As long as the organization has a broad base, it will then develop the business successfully. Based on the importance of advertising, it has to be regulated ethically. Firstly, any advertisement should have to be of truth and honesty. People get incentives to enjoy the products and services because they rely on the advertisement, and if they find themselves frauded, they lose confidence on whatever service of that company, which results in a bad reputation for that company. Secondly, any advertisement has to be positive. Advertisement can be found everywhere around us, for example, beside a bus stop, on the wall, and in a magazine, so when a person waits for the bus, walks beside a wall, or reads, the easiest stuff that he/she has access to is advertisement. A positive advertisement provides a positive feeling over a person, and stimulates him/her to read more about what being advertised, and on the contrary, people will feel uncomfortable about negative advertisement and dislike to know more about the object. Thirdly, the more creative an advertisement is, the more it draws the public attentions. Making an attractive and unique advertisement partially succeed a company since people cannot forget it even if a long time has passed. An attractive advertisement should be innovative, out of violence, and close to public tastes. Hence, advertising is the first ethical and critical step for any business.