It is one of the late surprising news that ” The dark and complex life of ‘Blade Runner’ Oscar Pistorius emerged yesterday as he was charged with the Valentine’s Day murder of his model girlfriend, Reeva Steenkamp”. (http://www.dailymail.co.uk/news/article-2278492/Oscar-Pistorius-charged-MURDER-model-girlfriend-Reeva-Steenkamp.html#ixzz2PXWzojUo, Mail Online)

Nike, one of the sport brands giant, offering sponsorship to Oscar Pistorius once before, now stops the action. As described in one of my classmates’ blog, Nike has got enough publicity from Pistorius drama, but being as a public choosen sport brand, Nike should “embody values the company wants people to associate their brand”.

In my opinion, Nike should balance the social influence that it has with the economic profit it makes, and focuses more on the former to suspend sponsorship for Oscar Pistorius.

Since Nike is so much popular among young adults, their image of brand will easily affect the young adults’ values. To build up an active brand name provides assuredness for not only those parents that all that young kids gain from Nike is affirmative sport spirits, but also the whole society that Nike is kind of social responsible.

I strongly agree with my classmate’s opinione that “The way Nike is perceived, and the attitudes people have towards the company, will affect sales, target markets, and aspects of the marketing mix”. It will be easy to boom up even the company is during a recession, while it is super hard to change the impression of everyone that something is socially agreed to be bad.

As long as people have positive and cognitive perspectives towards something, they will then think further about getting to know it well, purchasing it, or even recommending it to their families and friends. From that, each company will have no worries about their sales and profits.