It is a marketing blog posted on May 25, 2010 by John Jantsch that named “Why Social Media Doesn’t Matter Anymore” (http://www.ducttapemarketing.com/blog/2010/05/25/why-social-media-doesnt-matter-anymore/) that attracts my attention.

What we have learned from class is that social media is a kind of intermediary between business and audience, to get people’s attentions in order to introduce or advertise new products. Except that, people lack a quick and latest overview of the whole world outside.

In John’s blog, he stated that “[r]ecent surveys suggest that small businesses are still slow to adopt social media and it also doesn’t matter anymore. Social media agencies, departments, and experts don’t matter anymore”. It frequently happens that although social media could provide a fast track to gain public awareness, people still trust a lot more in brand value. That is, if a new-born company would like to compete with other old but well-known companies, social media is not the best way it could think about. However, we still can not get to the conclusion that social media is not important any more because of that, since it is the one and only biggest and fastest channel connected between people and business.

John thought that social media did not matter any more, and what going to replace social media were prospect engagement, customer experience, collaboration, and fusion, and all of them matter since they all get customers involved. In my opinion, the best way of promotion is indeed to get those potential users to involve and engage themselves. However, there are still existing other ways to draw public attention first, then people who are interested in would involve and have some personal experience and collaboration. Social media is not as important as before since modern intermediary has boomed, but it is still the fastest way of transmission.