With the release of iphone4Gs, Apple company has been the most discussed topic in recent weeks. Like Bonnie Zhou’s Blog about new iphone 4S said, though a lot of disappoint voice has been come out, iphone 4S is a still successful product of Apple company. It provides some amazing updates in software rather than appearance.

Why is Apple so successful? What we can learn from Apple about Marketing is what I am thinking about.

The first important thing is the pretty appearance of apple products and marketing materials. Apple spends a considerable amount of time to make their products design and even product packaging and websites better than their competitors. The simple use of black and white (and silver) color in their design of everything make you feel different from other products. This point is important in business marketing strategy.

Second, Apple’s special types of ads are interesting and attractive. These types of ads do not tell you how great their products are, instead, they show other people using and talking about their products. This strategy of selling from their fans is more believable to new customers.

One more thing, Apple creates a unique customer experience. When you enter the apple store, you feel like different from other stores. If you visit the Apple website, you also experiences unique from other sale websites. Apple’s special operation system of their products makes you feel fresh and unique. To be unique is important in whatever business. To let customers recognize your products from enormous competitions is a key to success.

There are also a lot of things to make Apple so successful. We can not just “see” it, to think and to learn is more important.