Green Marketing Blog

I find it always hard to decide what to write about. Not that there are not enough fascinating and innovative marketing approaches around us, its the linking of them to the class material that troubles me. Not that class material is not relevant but it makes me wonder if I would’ve noticed those techniques without covering the class material (in a way how has marketing effort of our class has influenced me. we are, after all being marketed about marketing 🙂 ).

I just happened to come across a perfect example of the Marketing effort to decrease demand (which we were discussing today in class with some confusion on why would someone market to decrease demand). Here are the posters from a campaign of the Art of Directors Club in Ukraine:

Some background information about the club, to clarify: they have a contest on best advertising.

I think that through this campaign the club aims to reduce the number of applicants (to make the evaluation process easier for themselves). It also communicates the club’s target image – a well-established marketing club, with high status and quality of works. They want the best ideas and through this campaign will discourage poor performers and ensure only high quality submissions and enhanced efficiency of evaluation process. THUS: marketing to decrease demand! YAY!

BTW don’t those “Mothers” remind you the women in Reitmans ads? Same “fire” in the eyes ))