Green Marketing Blog

Isnt amazing how progressive technology is those days?

However, sometimes I feel lost and unclear being bombarded with hundreds of different offerings and features.

A lot of the times now we use technology to define ourselves rather than for the functionality. How much does it actually matter whether you have an iPhone or HTC desire if both offer pretty much similar features. Brand is the key here. Being a Apple person some people just have to get an iPhone to stay consistent with their image (have to admit, Im one of them).

Some people just have to get HTC because it is closer to Windows or simply because it is not Apple.

At this point I just question if we can lose ourselves to brands and be defined by them rather than by our personalities. Soon enough I will purchase my clothes/food/ electronics not only because I need them but because the brand just released something new and I HAVE to get it to stay consistent with my image.

The ethics question comes in this question as well. but thats a different topic.

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What got me thinking about this topic is Adhiya Kinshuk’s blog post on iPhone 4 vs Blackberry Touch 9800. The post is examines the two products in great detail, but when I apply it to myself I’m guessing its not the difference in battery life or screen quality (I think they are very similar) that will drive my decision but brand will have a role as well.

02.12.2010 Add-on

Just found a post from Panz Myles on HTC Desire. Once again, this post reinforced my idea that its all about the BRAND and personal preference 🙂