There is a lot to Business Ethics once you think about it. But Marketing probably has just as much questions and issues about ethics as business in general. I would argue that it has even more ethics concerns.
For one, Marketing has much broader and deeper exposure and interaction with customers and public. Products are consumed by millions, ads are viewed and influence millions, surveys and questionnaires target millions as well. Its the size of exposure that makes it so big. While other professionals may interact with very limited amount of customers (how many clients does accountant interact with on yearly basis, probably much much less than how many people one even newspaper ad can reach). This is the driver for ethical considerations.
Another point, is that significant section of marketing is about products we consume and use. So not only it can influence our lifestyle and status but HEALTH as well. Its a big issue for me, and I would assume to a lot of people as well.
So, my conclusion is that there is more to ethics in marketing that we might think at first sight and business professionals should address this question more often and more directly.
~~
2 responses so far ↓
Prosymetric // Mar 5th 2024 at 2:38 pm
It’s enlightening to consider the broader and deeper implications of marketing practices on consumer health and lifestyle, beyond mere business transactions. This post serves as a valuable reminder for professionals to ponder the ethical dimensions of their work more thoroughly. An essential read for anyone in the field seeking to navigate the complex ethical landscape of marketing.
pozycjonowanie stron // Sep 22nd 2024 at 5:49 am
nice post
Leave a Comment