I discovered a Business Career Blog that I wanted to share. What caught my eye was its writer. Guy Kawasaki worked personally with former Apple CEO Steve Jobs to market the first Macintosh in 1984. He was an “Apple Fellow” when the company was merely a budding business. I believe that a company’s success is built on the intelligence, creativity, and perseverance of it’s members, which is why Kawasaki himself might hold the secret to Apple’s triumph.
In this post, Kawasaki shares Steve Jobs’ wisdom:
http://blog.guykawasaki.com/2011/10/what-i-learned-from-steve-jobs.html#axzz28aLq3SSC
These are the points I found interesting:
2) Customers cannot tell you what they need.
Kawasaki claims that customers can only tell companies they want “better, faster, cheaper.”
I believe that any company entering a technological industry should be able to accomplish better, faster, or cheaper. Accomplishing more than one, however, can be risky, as outlined in Porter’s Generic Strategy. Nothing triggers more customer suspicion than a company that promises both the highest quality and the lowest price. It is up to the company to choose a strategy based on their product and their fit, but as demonstrated by the concise statement “better, faster, cheaper,” simplicity is best. Picking a unifying strategy and remaining consistent will ease confusion and position the product securely in the consumer’s mind.
7) Changing your mind is a sign of intelligence.
In order to stay ahead of the competition, a company must constantly reanalyze and revaluate. Re- is the key, and this includes reexamining ideas that once seemed unattractive. Because as times change, so do the viability of ideas.
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