Comments and thoughts on Juvan Houang’s blog
Social media has become very popular and helpful among businesses, with the rising number of people using social media, it has grabbed the attention of many business people an alternative way to the traditional ways of marketing.
Zellers, Canada’s second-largest chain of merchandise discount stores, has locations in communities all across Canada. However, recently years it has been struggling to earn profit, so it has been attempting to use different ways of advertising. $8-million in sales was made thanks to coupons and digital promotions. However, with the limited budget they were still not able to use traditional ways of advertising, so they were forced to try advertising on social media. It worked out great! Zellers was able to generate more profit and attract more consumers!
With Zellers as a great example, maybe it is time for other companies to look at this new way of advertising. Social media advertising not only is cheaper than the traditional way of advertising, but also attracts more consumers, and reaches a broader audience. Will social media become the new ways of advertising?
test test delete this if it goes through