As a devout American Football fan (and it being playoff season!), I researched for a blog on America`s largest televised single event, which also happens to be a powerful day in sports marketing, the Super Bowl. This link to a sporting blog (http://dynamicsportsblog.wordpress.com/2010/05/26/2014-super-bowl-in-new-york-a-winner/) discusses what is going to be the pinnacle of Super Bowl in 2014, as the big game is to be played in the “Big Apple”.

Some might ask why this Super Bowl is more important than the rest?  Simple.  The game is being played in the heart of New York, and, more importantly, on the doorstep to Madison Avenue.  The article focuses on the commercial marketing aspects of this massive event.  The already expensive commercials will now cost more than ever before, and will put these advertising companies in a gigantic spotlight unlike any ever seen.  Companies will spend huge portions of money and years of effort in the lead up to this event, preparing for their 20 second moment of truth.  It is going to be crucial for companies to examine both the macro and microenvironments in order to gain any competitive advantage.  Many companies will be calling upon marketing services intermediaries to acquire that advertising edge into current consumer choices.  In addition, it will be important for firms to target the right demographics, which could include anyone from the raging football fan to the spectators more interested in chips, dip, and the half-time show.

Marketing at the world’s largest single game event is going to be a battle of creativity and composure on the grandest scale.  The winner at this event will be the company that can develop a marketing strategy that can please the largest amount of fans in one brief moment and keep it memorable, more than the great city itself.