As is known to all, Blackberry smartphones were symbols of corporate and political power. We can still remember when the U.S President Obama took office he made keeping his BlackBerry a personal priority, and when BlackBerry service had a hiccup so did business on Wall Street.¹ In spite of its successes, Blackberry has gone through tough times in the past few years.

Recently, BlackBerry claimed that it would lay off 4,500 employees, which is nearly 40 percent of its already reduced work force. What’s worse, it also announced disastrous financial results, including a quarterly loss of nearly $1 billion. ² It seems that Blackberry comes to an end.

In my view, Blackberry has lost the dominance of the smartphone market due to Apple’s iPhones and phones running Google Android operating system. It lacks of creativity and fancy appearances compared with Apple and Samsung. The layoffs also suggests that Blackberry has to give up most of its research and development work, further clouding its value.³ However, as the rapid development of technology, Blackberry is supposed to meet individuals’needs and struggle to stay ahead of its competitors.

citation:

1.  AUSTEN, IAN. “BlackBerry to Cut 40% of Work Force After Big Loss.” N.p., 20 Sept. 2013. Web.

2. AUSTEN, IAN. “BlackBerry to Cut 40% of Work Force After Big Loss.” N.p., 20 Sept. 2013. Web.

 3. Gollom, Mark. “Does BlackBerry Have a Future? – CBC News – Latest Canada, World, Entertainment and Business News.” CBCnews. CBC/Radio Canada, 20 Sept. 2013.Web. <http://www.cbc.ca/news/does-blackberry-have-a-future-1.1862945>.