After reading the blog “Crippled by High Fixed Costs and a rapidly-changing market, HMV to close its Robson Store”, I, just like the Nicole, was surprised by the fact that HMV is only deciding to close the gigantic but pointless store just now. The music and movie industry, unlike markets for other consumer goods, has probably experienced the most significant change under the influence of the advancement of the virtual world: the internet. Nowadays, people can watch movies and listen to music anytime and anywhere with accesses to software such as iTunes; people no longer wish to carry around burdensome and outdated technologies such as DVD or CD players. Even though people may still watch movies using DVD because it remains a convenient way to keep a movie, most people, with the common ownership of MP3 or iPod, do not listen to CD anymore. Companies such as HMV are in a declining industry with the competing market becoming more convenient and cheaper. In addition to the rising cost for rent for a needed retailer location, such as in the case of Vancouver, stores of HMV will continuously be sized down if not completely shut down. HMV, to save its business, should change its marketing and selling strategies in order to face the change today.