The blog “Nintendo: the ultimate entrepreneur” by Evangeline briefly introduces how the blogger believes the Nintendo gaming company represents the essential characteristics of an entrepreneur venture: substantial wealth generation in a short period of time, innovation and risk. I agree with the blogger that Nintendo is probably one of the most well-known gaming companies since the beginning of the gaming industry. As one of the pioneers of the gaming industry, Nintendo certainly took many risks; aside from the risk due to the competition of computer mentioned in the blog, there are other risks that Nintendo took to become the entrepreneur venture success it is right now. Nintendo took on the risk of investing large sum of money into gaming franchises that may be unsuccessful; noticeable successes were gaming franchises such as Mario brothers or Zelda, but Nintendo were unsuccessful in many of the franchises they invested in. This shows the chance factor in an entrepreneur venture. Because of the up and downs of a certain gaming product, Nintendo had to maintain a high innovation rate to keep the corporation alive, showing another characteristic of an entrepreneur venture. However, all aside, I do not completely agree with the blogger about substantial profit in a short period of time being a deciding characteristic of a successful entrepreneur venture. Even though short term profit is definitely important, a maintained competitiveness and profitability is also detrimental to success of a business. Nintendo showed both competitiveness and profitability in the long term as well in the past few decades.