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Why only focus on conveying a message through your own social media profiles when you could be leveraging the social influence of your fans and followers to significantly amplify the effect? It is now obvious that brand evangelists have enormous power to affect and potentially boost sales, however, the trouble is in determining who these […]
When it comes to incentives, nothing beats winning a $50,000,000 Lotto Max jackpot. When I stumbled across this particular post from Be Remarkable on my Facebook newsfeed I was struck with how simple, yet genius the idea was. Within seconds of seeing my friend had liked the post, I followed suit and made a comment in […]
When it comes to crises online, usually brands want to avoid them at all costs; however, in the case of Hurricane Sandy, this was and still continues to be one major crisis where the power of social media needed to be harnessed to broadcast rather than downplay the situation. Once power was lost in millions […]