Archive for February, 2011

The Power of the Little Blue Box

Sunday, February 20th, 2011

Are diamonds really a girl’s best friend? Given the long-term success of the Tiffany & Co. brand, it sure seems like it! Tiffany & Co. has been around for over 170 years and somehow has remained popular among women all over the globe to this day. Their jewelry is quite expensive despite it’s simplicity, so […]

Super Bowl Advertising Showdown

Friday, February 11th, 2011

As many of you may know, this weekend’s Super Bowl XLV beat the all time record for number of viewers by recording an estimated average viewership of 111 million! However, what you may not have considered is the huge impact this has on companies who had the remarkable opportunity to advertise during the game. With […]

Iphone vs. Blackberry – A Battle of the Fruits

Wednesday, February 2nd, 2011

Iphone or Blackberry? It is tricky question that I’m sure almost every consumer looking to invest in a new phone has asked themselves or their friends at least once in their decision making process. Since a phone may be classified as a shopping good and requires a certain degree of financial and psychological risk, I […]

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