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“Never be afraid to put aside a good thing to achieve a great thing.” After attending a presentation this past week by Alfredo Tan (Direct of Marketing Solutions at Facebook Canada), I left with my mind spinning with ideas, inspiration and a better understanding of the evolution of how we as humans connect online. It […]
“Red Bull gives wings to people who want to be mentally and physically active and have a zest for life.” To say that Felix Baumgartner is an extreme athlete that has a “zest for life” is an understatement. This 43-year-old Austrian skydiving expert recently broke three world records, becoming the first person to break the […]
After just discovering The Fancy this morning I feel both shocked, delighted, and annoyed. Shocked that I have been missing out on what seems to be the future of online shopping, delighted that a site so perfectly thought out and designed now exists, and annoyed that this may just be my new favorite addiction (adios […]
Are click-through-rates really a thing of the past? Just try convincing marketers of that. Facebook’s new undertaking to convince marketers that click-through rates don’t matter is, in my opinion, quite bold. To most marketers CTR is presumably a standard measure of an online ad’s performance, or has been to date. However, with new research […]