ali birston's blog

Although there are many things that influence consumer behaviour these days, I’d still have to say that advertising plays a huge role in what we choose to purchase. However, what if the ads that are influencing our decisions are leading us to believe things that aren’t true? The fact of the matter is, you’d feel […]

As one of the world’s largest and most well known coffee companies, Starbucks is a brand that has gained a reputation for excellence and has maintained a strong commitment to customer service and corporate social responsibility. The company first started in Seattle in 1971; however, it is safe to say that a lot has changed […]