Module II Introduction

Public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics (PRSA, 2011)”. Alongside public relations, the ability to establish network and linkages among scientists, technicians, policymakers, general public, and science-based organizations in the context of sustainable forest management is indeed very important. This module provides a basic understanding of public relations as it may be applied in sustainable forest management through science communication. It describes different communication strategies and approaches which can be used in promoting forest management and governance; and emphasizes how to enhance the social capability of foresters to engage and build relationships among other stakeholders and partners in achieving the goal of sustainable forest management. Indeed, considering the various anthropogenic threats associated with deforestation and forest degradation in Asia, achieving the goal of sustainable forest management requires building the capability of foresters in relating and working with multiple publics.