Category Archives: Uncategorized

11. Financial LITERACY and its IMPORTANCE Financial literacy, according to Mbazigwe ‘s Canadian Youth Business Foundation blog post, is the ability to comprehend how to perform financial management, investment, expenditure and revenue generation. It is significant to be financially literate since it aids entrepreneurs with maintaining “financially balanced, sustainable, ethical [and] responsible” business. From the previous blog post, IKEA has invested in a wind farm to practice sustainable business. Would it have been possible to invest in the wind farm […]

10. IKEA and 20-Turbine Wind Farm: Good Choice?   Referring to Tiffany Chen’s blog post, IKEA Canada purchased a 20-turbine wind farm near Pincher Creek and Southern Alberta, intending to be the socially responsible and sustainable firm. Although it is a highly costly investment for the firm, it is the “key to success in the future of business” and is “relevant in consumers’ hearts”.   IKEA did not only purchase a wind farm to meet the environmental needs by reducing […]

09. Kindle and Printed Books   According to Miranda Zhu’s blog post, Kindle provides an inexpensive and convenient reading experience to the customers with the development of technology. Selling Kindle devices at the bookstore was described as “inviting hungry foxes into the henhouse” as it harms the printed-book business. It is true that offering Kindle reduces the demands for printed books. However, there is a significant difference between e-books and printed books; the readers cannot turn the physical pages, smell […]

08. How Social Entrepreneurship Changes the World : Khan Academy Watch a video: Khan Academy Vision and Social Return “A FREE WORLD-CLASS EDUCATION FOR ANYONE ANYWHERE” -Khan Academy Mission Statement                 These days, we perceive business as a mechanism to be a “rich”- to earn money. The business’s objective was to maximize profit, and the stakeholders were interested in the profit and the returns. Doubtlessly, profit is significant in maintaining the business. However, should maximizing profit be the only objective of […]

07. L’Oreal and Management Information System                 According to the report released by Coveo− the Management Information System (MIS) − the productivity of L’Oreal is increased by being provided with information that helps decision making. Coveo, by sorting and organizing data, makes data analysis more convenient. Furthermore, since MIS provides the employees with effective and quick access to useful information that is significant in decision making, it enables L’Oreal to respond to new demands of the customers as soon as […]

06. Workplace Bullies and Corporate Culture Shown by Zappos, corporate culture is not only significant in motivating the employees, but also in corporate growth. Workplace bullying, which is not an uncommon phenomenon in South Korea, is in fact a serious problem that is not taken seriously enough. In contrast to Zappos, where the employer did not own a corner office, a strict position and class (hierarchy) distinction among the Korean employees and employers exist. Furthermore, overwhelming working hours and the […]

05. The Best Cereal Commercials Watch a video: Best Cereal Commercials (1-10)                 Commercials are significant channels that raise awareness of the firms’ products. The distinct and visually appealing cereal commercials are often peculiar as they seem to be targeting children instead of parents — the actual contributors to the firms’ revenue stream. Successful cereal commercials, or the “best” commercials in the video, often had three features in common: (1) the usage of familiar cartoon characters, (2) melodies that can […]

04. Sweet Chocolate and Bitter Business                 Cadbury’s smaller Dairy Milk Chocolate bar with the new shape resulted in the customers’ criticism in October, 2012. Despite the reduced size, the price was left unchanged; that is, by reducing the cost and keeping the price unchanged, the firm received higher profit. However, according to Cadbury, it was not true since the increased price of sugar also increased the cost of production.   The firm’s responsibility was to increase the profit in […]

(+) Business and Ethics (Part 2)     Previously mentioned in 01. Business and Ethics, McDonald’s advertisements and marketing strategies that target children may not be considered unethical since the firm may not be responsible for the high children obesity rate. However, the value propositions of McDonalds, including “quality, service, cleanliness and value for every customer, every time” (McDonald’s), may be incompatible with its advertisements since the value of their customers may be health. That indicates McDonald’s is responsible for […]