Business Blog – Kalin

One of my best friend, Nicky, went to Las Vegas for her reading break. She went to many shops and bought a lot in Las Vegas. After she’s back to Victoria, she talked to me about her crazy shopping trip. Her mum really like a specific style of Hermes bag; therefore, she went to Hermes in Las Vegas to look for it for her mum.

When she arrived in Hermes in Wynn,Las Vegas, she found a Chinese people to serve her. She asks about the specific bag directly, but she got a very special answer. That staff told her that if she want to find a very popular product, she needs to buy at least 3000 USD from her, and then, she can go to check what my friend want in the back. Maybe the store have that one, but they will never show it on the shelf, they will keep for people who have record in their store only. If they have it in store, they’ll bring it to let her have a look, otherwise, she can order for my friend from other store or the factory. Because of that, my friend felt a little bit angry, and want to leave and check in another Hermes store in Las Vegas. That staff told my friend that you can check in other stores, but we all have the same rules. Latter, my friend checked in other store and get mainly the same answer. The Chinese people who served her told her that Hermes wants to not only sell the product which is popular, but also their other products as well. Also, Las Vegas is a popular place for people all over the world, the stores don’t want to sell their special products to visitors who only come once. They want to sell to loyal customers. Until here, my story ends. Now, I’m going to apply this into our marketing concepts.

Hermes is a really big and luxury brand all over the world. As I know, some of its bag even more expensive than a small condo. Hermes should have a very great promotion strategy for its products.