Business Blog – Kalin

Glasses vs. Contact Lenses – Consumer Decision Process

February 2nd, 2011 · 3 Comments

In my friend Ka Lok’s blog, she talked about her decision to buy the Johnson&Johnson Acuvue Contact Lenses.

Actually, I have the same issue with her. I don’t want ware glasses and feel it disturb me lot, especially, when doing some activities.

My decision process is tough and hard. I had my thought to take off my glasses instead of using contact lenses for very long time. It is a functional needs for me which means that I need lenses to see clear without waring glasses.

After I feel I need it, I started to do my research. Because I don’t know anything about contact lenses and never used it which means I don’t have any internal information, so I need to look for external information. I asked my friends, family and also search online and watch advertisments.  Because I don’t know anything about the contact lenses, I don’t want to take any risk. I am afraid that the performance of the contact lenses is bad so that hurt my eyes.

It takes me very long time, even more than several years to considering about whether buy the contact lenses or not. I looked up all the brand I heard from my friends and found in store, I decided to chose Acuvue’s contact lenses.

Just before I pay my money in the store, I just suddenly change my mind and change to buy another pair of glasses !

Now, I am still thinking to use contact lenses, but feel comfortable waring my glasses at the same time…My decision process is always amazing, I always move forward and back, forward and back…many many times, or suddenly change my mind to make another decision. Always like that!~~~

Formal consumer decision has such a process, but we are people, there are many time that people do not follow the rule or what they suppose to do, but make a decision just in a second!~

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