Business Blog – Kalin

Hello Kitty, name of a popular carton character, is one of the biggest brand in Japan and also spread out all over the world. It had been created in 1974, and became one of the most popular character for many many years.

At the introduction period, Hello Kitty only produces small coin purses, pencils, pencil boxes, and etc. Its target market is young age girls who like “kawaii” stuffs. Over several years, Hello Kitty becomes very popular in Asian and also other places all over the world. Sanrio starts to think about targeting more people and make products more valuable. It starts to innovate more different types of products in a very wide range, from very cheap stickers for little girls to high end luxury.  It also sell its brand mark to other company for them to develop Hello Kitty stuffs as well.

Hello Kitty changes its position very successful. It’s now targeting a wide range of people, girls from 5 to 35, and even more. Hello Kitty contains almost everything you can think. From Kitchen Collections to Large Furnitures, from electronic products to towel, and even Hello Kitty condom, and things you never though before.

Hello Kitty is an example of a character brand which target certain people and offer them everything they need. There are many loyal customers with Hello Kitty. Sanrio catches what the customers need and develop things they want, and even more.

It is a very successful brand and I love it so much.

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Thanks Hello Kitty and all other Japanese Factories to make the world wonderful, and hope everyone and everything in Japan is fine. (Mar. 11, 2011 – 9.0 earthquick and tsunami in Japan)