COMM296 BLOG

UK Vouge already post two pictures of this collaboration series, even though there are still 4 days to the release of it on hm’s website.

There is no surprise that all the outfits are just a way to simplify Lanvin’s ready-to-wear.

However, it still looks so Lanvin and what important is, consumers love it.

The price is higher than normal H&M products in general. However, we are glad to see the women’s outfits are pretty close to Lanvin. As a male consumer, I may be a little worried about the men’s product in the collection. I can still remember last time when Comme des Garsons designed several plain shirts for its collaboration with H&M. That really disappointed me even though I actually bought one white plain shirt because I ewa late.  Designers are always doing things in a safe way when they design men’s clothes.

However, since Lanvin’s men’s collection was so amazing in season 2011s, I still  have my hope that Lanvin could do a good job in this collaboration.

I personally like the old logo of Gap. It is the symbol that I can link to the original image of Gap.

That is also how many consumers think about Gap and its image. The old one that people are familiarly with,

represents  this brand’s value of vintage, easy-to-wear and casual. However, the new logo looks more like a hi-tech

software company and it cannot link to Gap any more. Gap Company is taking a risk to use its new logo which also costs lots of  cash to renew its image such as the store and the bag.  Actually, consumers assume that  new logo may bring the different style of Gap’s design. Some loyal consumers may not accept the new logo and their loyalty finally result the lost of these consumers.

new single from Edison Chen

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I recently read a post from a blog. It talks about how Riccardo Tisci (the chief designer of Givenchy) enlisted his transgender assistant, Lea T., as a model in the 2010 fall advertisement campaign. I agree with the blogger’s statement that “the campaign is certainly a step in the right direction” (Harmon).

Tisci is not the only one who breaks the boarder of tradition of sexuality and gender. When Hedi Slimane establish the image of Dior Homme, he was inspired a lot by women’s fashion. Hedi manged to lead the trend of metrosexuality. Both men and women were crazy about his design. Dior Homme has also  produced its products in female size.

Raf Simon used a female model in his 2011 s/s Men’s Collection