The previous post focused on the advantages of User-generated content (UGC). This post focuses on the disadvantages of user-generated content and its effect on companies. These can affect the company and brand image and force other consumers to go to a competitor. I will discuss the following disadvantages in this blog post.

Companies give up control to a certain extent

• By allowing users to post content on their site, they are allowing users to have more control in the sense that they can post a variety of things, that may or may not be good for the company and brand image

Negative reviews and wrong perceptions can drive other consumers away

• Users who are disgruntled due to poor service will post on the site, causing other users and consumers to see
• Users may have a wrong perception of the company or may have had a bad experience due to some reason. They may post this on the site, which can have a negative impact on the image of the company if not addressed properly

Lack of moderation of comments, which can include offensive language, spam comments, and insults can damage the brand’s website and cause traffic to move away from the site

• Users may get annoyed by the spam comments or posts that others post if the site is not moderated correctly, therefore the site must be monitored and moderated by the company at all times