I was looking through Vancouver Public Library’s Instagram and I noticed a pretty great comment on one of their first posts. A very kind commenter advises “I’d stick with the #vancouverpubliclibrary hashtag as the acronym has a whole different meaning.” Lo and behold, a search for #vpl on Instagram does yield results that are not related to Vancouver Public Library (and warning: are mostly not safe for work). Vancouver Public Library has refrained from using the #vpl hashtag in its following posts.
While this is not nearly on par with other social media pratfalls that organizations have made, it definitely illustrates the importance of reviewing all aspects of your organization’s social media posts before deciding to hit the share button!