Monthly Archives for October 2011
Re: iPhone 4S: Is It Worth It?
Today’s consumers are simply looking for one thing: the newest thing. We are continually patient, waiting to seize the next best product that will make us stand out, providing us with the few extra utils that will get us through … Continue reading
A Jobless World?
“No one wants to die… And yet death is the destination we all share.” – Steve Jobs, 2005. Some remember him by his contagiously emotion-evoking speeches, others simply see him as the man behind the iPhone; however, few can pinpoint … Continue reading
Re: Let Them Eat Cake
Are maximizing profits unethical? UBC blogger, Chris Wong, begs to explain that it is not the amount of money made, but how it is obtained. Wong shows that schools are continually exploited by marketers, targeting young and oblivious minds to … Continue reading
How to Market to Suburban Teenagers
WE live in a society that is driven by what we see on TV. Mark Healy, Globe and Mail Columnist, advocates that “the deep-seeded anger/frustration of the suburban young male” proves to be a vulnerable and reliable target for marketers. After … Continue reading
Honestly, why are we at UBC?
BORN a Chinese-Canadian family, I grew up believing that a university education is a necessity to succeed in life, but is that really true? James Bradshaw, Globe and Mail, states that a university education adds $1 million in earnings over … Continue reading