How to Market to Suburban Teenagers
WE live in a society that is driven by what we see on TV. Mark Healy, Globe and Mail Columnist, advocates that “the deep-seeded anger/frustration of the suburban young male” proves to be a vulnerable and reliable target for marketers.
After witnessing several parking lot brawls that followed an Ultimate Fighting Championship (UFC) “fight night”, Healy concluded that teens will buy whatever they find appealing on TV – and the companies know it. Healy believes that the media falsely teaches teens and young adults that the status symbols of success and independence are money and partying. Stations such as MuchMusic and MTV, are clear examples of how capable TV can corrupts young minds into creating false realities.
Marketers that target teens exploit these paradigms and benefit greatly. Healy shows how “Red Bull acknowledges the need for a release with sponsorship of extreme sports, some of which are very accessible (amateur athletes can participate in Crashed Ice“.
Article: Lessons for marketing to millennials
MARK HEALY
Special to Globe and Mail Update
Published