Category Archives for Uncategorized
The Power of Empowerment: An Effective Approach to Conflict Resolution
In response to Melissa Lui’s conclusive blog “Work With Me!!”, it was interesting to find that disempowering an employee is a plausible solution when handling “disgruntled” individuals. Let’s face it, conflict is inevitable in any organization – wherever there are people, … Continue reading
China: A Marketer’s Trap
In Harvard Business Review’s “The Products Chinese Consumers Want“, Max and Yuval reveal that, “China’s consumer goods market expanded rapidly over the past two decades primarily because of the growing number of first-time buyers” (Magni, Atsmon). A first-time buyer is defined as … Continue reading
Global Top 50: The World’s Most Attractive Employer
With their free gourmet buffets, in-house professional masseuses, and decompression/stress capsules, it’s no surprise that Universum crowned Google as the most attractive employer of 2011. Evidently, Google maintains their leading rank through promoting a remarkably positive organizational culture. At first … Continue reading
Rethinking Innovation: Lululemon!
Chip Wilson founded Lululemon Athletica Inc. in 1998, selling yoga apparel in a modest basement of a yoga studio. Wilson, motivated by the desire to empower customers towards living healthier lifestyles, rapidly expanded the company into some 1351 franchised and … Continue reading
Re: iPhone 4S: Is It Worth It?
Today’s consumers are simply looking for one thing: the newest thing. We are continually patient, waiting to seize the next best product that will make us stand out, providing us with the few extra utils that will get us through … Continue reading
A Jobless World?
“No one wants to die… And yet death is the destination we all share.” – Steve Jobs, 2005. Some remember him by his contagiously emotion-evoking speeches, others simply see him as the man behind the iPhone; however, few can pinpoint … Continue reading
Re: Let Them Eat Cake
Are maximizing profits unethical? UBC blogger, Chris Wong, begs to explain that it is not the amount of money made, but how it is obtained. Wong shows that schools are continually exploited by marketers, targeting young and oblivious minds to … Continue reading
How to Market to Suburban Teenagers
WE live in a society that is driven by what we see on TV. Mark Healy, Globe and Mail Columnist, advocates that “the deep-seeded anger/frustration of the suburban young male” proves to be a vulnerable and reliable target for marketers. After … Continue reading
Honestly, why are we at UBC?
BORN a Chinese-Canadian family, I grew up believing that a university education is a necessity to succeed in life, but is that really true? James Bradshaw, Globe and Mail, states that a university education adds $1 million in earnings over … Continue reading
From Riches to Rags.
Admitted operator of the largest Ponzi Scheme in history. ONCE upon a time, about 20 years ago, a charming lifeguard sparked the burning desire of every Sauder student: to make money, and a lot of it. Twenty years later, the … Continue reading