Risky Idea or Smart Move?
We’ve all done it before. We’ve browsed store catalogue through store catalogue online in order to find the best deals. It seems that Best Buy is learning the tactics of it’s consumers. They’re thinking about cutting their prices online in order to better compete.
As the article says, Best Buy is in a bit of a slump at the moment. They’re thinking about cutting costs by shutting down stores while founder, Richard Schulze, believes, “a combination of lower prices and good customer service as the key to saving the company.”
A combination of Apple’s great customer service and cheaper prices online would work… if you were Apple. Best Buy just doesn’t have the ability Apple does to grab it’s costumers. If anything it may just prolong Best Buy’s slow demise.