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As a marketing student passionate about sustainability, I could not have been more thrilled to dive into a course combining these two passions during my last term at UBC. Although initially I wasn’t quite sure what to expect, I can honestly say that my perspectives have been positively expanding since our very first lecture. It […]
One of the biggest things that we as North Americans tend to take for granted is access to clean water. It seems so fundamental to our everyday lives, yet there are over 2.6 billion people that have little or no access to clean drinking water, most of whom live in underdeveloped parts of the world. […]
Valentines day. For most it is a time of love and romance. A time where “I love yous” are exchanged, chocolates are consumed and candles are lit. At its core it is about spreading love, however, in our age of consumerism this “love” is now being shown more and more with things. Teddy bears, jewelry, […]
You don’t have to be ridiculous to be green. This is the tagline from the latest Clorox GreenWorks marketing campaign aimed at making eco-friendly people friendly again. This campaign comes shortly after some research by the company was conducted that found that women in particular are drawn to the “trendiness” of being green with more […]
When you think of the most common associations that come to mind when you think of the brand name McDonalds, I bet that sustainability is not high on the list. McDonalds has built its brand around providing value, quick service, and fun for the family, so why turn to sustainability now? The pure volume of […]
After reading a fellow classmate’s blog post about the underlying intentions of reusable shopping bags (“Green Selling, a Grocery Store’s best friend”) it got me thinking about the impact this new green trend is actually having on the environment. Considering how many times people forget their bags and how many extra bags people possess beyond what […]
Packaging: you either love it, hate it, waste it, recycle it, or reuse it, but have you ever thought of turning it into a work of art? That is exactly what Dutch baby stroller manufacturer Joolz has decided to do. By combining just the right mix of innovation and cleverness, they are now trying to […]
As a consumer in today’s day and age where “green” is becoming mainstream and more and more companies are making claims about sustainability, it can almost seem overwhelming making purchasing decisions. Whether they are relatively significant investments or just a regular grocery shop, how do we really know if we’re making a difference by purchasing […]