Taobao Marketplace is a Chinese language website for online shopping, similar to eBay and Amazon. It facilitates consumer-to-consumer retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores. Basically, consumer can get every single daily article from there, such as clothes, electronic devices, cosmetics, food, jewelry, books, etc.
The most attractive part of Taobao is its reasonable price of goods, online retail stores substitute virtual retail stores, which lowers the cost from renting a place and hiring numerous sellers. Moreover, it has established an efficient logistic s system that is able to deliver all the goods to costumers in a short time. And its identifying secure trading platform enables consumers to finish the trade by easily clicking the ‘OK’ button.
Generally speaking, the reason why Taobao succeeds is that it can be well catering modern people’s needs, specifically; it saves both time and money for consumers and brings too much convenience. Its success is a result of good use of E-Commerce.
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