Mercedes has recently announced its newest model, targeted at the younger generation of young urban professionals. Traditionally, the average Mercedes Benz buyer is about 40-60 years old, mostly due to the price of their vehicles being too unaffordable for younger consumers. The CLA, is going to be priced lower than the current C-Class, and Mercedes Benz hopes it will redefine the brand’s image and capture the market of younger car buyers looking for their first car. Starting at $29,900, the CLA is going to be one of the cheapest models Benz has to offer. I believe its main selling points are going to be its stylish good looks, its luxurious brand image. In comparison to other competing cars, at this price range, brands such as Honda, Infiniti, and Nissan, offer more performance and features per dollar.. However as I said before, the CLA is going to rely on its premium exterior style and brand power to sell itself.
Being designed after the much more expensive Mercedes CLS, we can see that the CLA offers beautiful exterior design at 1/4 the price.. To illustrate how important this car will be to the brand in 2014, Mercedes Benz has promoted the CLA very heavily over the last couple of months, at the 2013 Detroit Auto Show, and also at the most recent SuperBowl, with costly advertisements featuring Supermodel Kate Upton and Karlie Kloss. We can expect to see the new CLA on sale in Canada and the USA, starting in Fall 2013.
-New CLA Ad featuring Supermodel Karlie Kloss