The world’s most popular smartphone, the Apple iPhone, has been recently revamped, and with this change comes a shift within Apple as well. The launch of the new version of iPhone every year garners much media attention, but this year it is particularly special as it is the company’s first year with the new CEO Tim Cook at the helm, instead of the previous head of the company, Steve Jobs. Cook has long played a background, albeit vital, role in Apple, and finds himself in a newfound position of “salesman” of Apple’s new products. This brings into question whether this change in Apple’s new management structure will impact its sales. It seems to be that the brand awareness of the iPhone guarantees success with every new model. While Jobs has long been a familiar face for the job of promoting the iPhone, the sheer popularity of the product means that Cook’s appointment will not hinder iPhone sales, in the short-term at least. However, because the new iPhone is deemed as more of an “evolutionary” product from its predecessors than a “revolutionary” one, Apple will need to produce more groundbreaking products in the future to maintain its success it so famously enjoyed with Jobs.
Source: The Globe and Mail
Leave a Reply