Canadian-based start-up Keek is gaining recognition for its “microvideo” service. The social network site allows users to share short 36-second clips, called “micro-video status updates” to people in their network. The videos can be posted through webcam or mobile apps. The service is targeted mainly to the under-24 market and is to YouTube like Twitter is to Facebook. The unique venture has just recieved $5.5 million in financing.
The reason the company’s unique selling point is perhaps only gaining popularity now is because few microvideo startups in the past years have failed to gain traction. But the fame that Keek is enjoying now is a result of changing customer tastes who are more connected with the Internet in anything they do, increasing the demand for services such as Keek. However, tt will remain to be seen whether the rising popularity of “micro-blogging” (Twitter) can translate to video.
Source: Financial Post
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